by Ralston & Anthony | Jun 8, 2015 | Marketing
It is painfully clear that consumers will NOT begin selecting their own title agencies in masses come August 1. However, this doesn’t mean that change in how title agencies market and obtain consumer business isn’t on the horizon. In my last article I... by Ralston & Anthony | May 24, 2015 | Marketing
Now more than ever before I find myself talking to title companies about marketing technology. I kid you not, companies approach our team and ask, “What tools do you know that can we implement?” and proceed to implement the entire toolset we suggest.... by Ralston & Anthony | Nov 19, 2014 | Social Media
You don’t even have to be active on social media to fall victim to the risks associated with it’s availability. This is the reality many title agents face as a push for social media best practices begins to sweep the industry. The Federal Financial... by Ralston & Anthony | Jan 12, 2014 | Marketing
It’s often been said that the modern ad man is no longer a “Mad Man” on New York’s glamorous Madison Ave., but rather “Math Men,” ad executives focused on metrics and not creativity. There is no denying that metrics are now at the... by Ralston & Anthony | Dec 13, 2013 | Branding
Your business’ tagline is an important element of your brand. It allows you and your business the opportunity to effectively communicate your brand culture while summarizing important values, products that you offer and just how awesome you are. However, all too...