Did you know that the Nike swoosh is worth $13 billion? To say a logo matters for your general brand strategy is a gross understatement. As title insurance companies reach for the social media skies and into the pockets of consumers, brand matters now more than ever....
So you want to launch a marketing campaign that feels like it’s going to take a small army to implement. You want it to automatically execute tasks based on your prospective and existing customers behaviors and even tailor the message to their unique needs....
It is painfully clear that consumers will NOT begin selecting their own title agencies in masses come August 1. However, this doesn’t mean that change in how title agencies market and obtain consumer business isn’t on the horizon. In my last article I...
Now more than ever before I find myself talking to title companies about marketing technology. I kid you not, companies approach our team and ask, “What tools do you know that can we implement?” and proceed to implement the entire toolset we suggest....
You don’t even have to be active on social media to fall victim to the risks associated with it’s availability. This is the reality many title agents face as a push for social media best practices begins to sweep the industry. The Federal Financial...
