Consumer Marketing for Title Agencies – The Next Frontier
It is painfully clear that consumers will NOT begin selecting their own title agencies in masses come August 1. However, this doesn’t mean that change in how title agencies market and obtain consumer business isn’t on the horizon. In my last article …
How to Automate Marketing at a Title Company
Now more than ever before I find myself talking to title companies about marketing technology. I kid you not, companies approach our team and ask, “What tools do you know that can we implement?” and proceed to implement the entire toolset we …
National Marketing: Are you truly a nationwide company?
Some states here in America are the size of entire European countries. Think for a moment about the massive cultural diversity of Europe from the sheer amount of languages spoken to the dramatic difference in architecture, food and entertainment. It’s easy to …
What is Evidence Based Marketing?
It’s often been said that the modern ad man is no longer a “Mad Man” on New York’s glamorous Madison Ave., but rather “Math Men,” ad executives focused on metrics and not creativity. There is no denying that metrics are now at …
Properly Apologizing Is Key In Damage Control
Everyone has their moments when they aren’t performing at their best. Whether it be an online business experiencing a web outage, an entire VoIP phone network going down or a sales person’s inappropriate client facing comments. Damage control on any situation typically …
The Purpose Of Your Blog
These days it seems as if every business has some form of blogging functionality on their website. However, more often than not, it doesn’t feel as if the blog is used sincerely. It just doesn’t feel like… like a blog! In the …
4 Ways To Improve Your Personal Brand Without Even Trying
1. Ironing your clothing is a crime. Ironing your clothing with starch is a must. 2. Better yet, have a wardrobe that fits. Absolutely nothing is worse than meeting with a professional who looks like they should be your limousine driver in …
The Wall Isn’t Sticky Anymore So Stop Throwing Marketing Ideas At It
More business’ (both large and small) than one would care to admit use the “let’s see what sticks” method in their marketing strategy, or lack-there-of. As one of our largest and most beloved clients once explained, this idea comes from a pre-economic-meltdown …