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Insights from inside the industry.
How Often Should a Title Company Post on Social Media?
The short answer: Consistency beats volume. For most title companies, a few quality posts a week — roughly three to five per chosen platform — is plenty. A steady, reliable rhythm you can sustain through your busiest closing weeks does far more than a burst of…
What Should a Title Company Post About on Social Media?
The short answer: Post a mix that keeps you useful and human — market and rate updates, closing tips and reminders that help your agents, plain-English answers to common title questions, team and community moments, and client milestones. The goal is to be the…
Which Social Media Platforms Should a Title Company Use?
The short answer: Use the platforms your referral partners actually use. For most title companies that means LinkedIn (agents, lenders, professional relationships), Facebook (local community and reach), and often Instagram (the human, visual side). Skip the rest….
What Should a Law Firm Post About on Social Media?
The short answer: Post a mix that builds authority and trust — plain-English answers to common legal questions, practice-area insight, community involvement, team and firm moments, and client results where permitted. The aim is to be the credible, familiar…
Is Law Firm Social Media Bar-Compliant?
The short answer: It can be — but only if you treat it as advertising, because the bar does. Attorney advertising and ethics rules apply to social media just as they apply to any other marketing, and they aren’t relaxed because a post is casual. The core…
Which Social Media Platforms Should a Law Firm Use?
The short answer: The right platforms depend on whom you serve. Firms with business clients (corporate, IP, employment) get the most from LinkedIn; firms with consumer clients (personal injury, family, criminal, estate) usually reach their audience better on…
What Should a Law Firm Website Include?
The short answer: A law firm website should include clear practice-area pages, strong attorney bio pages (consistently among the most-visited pages on any firm’s site), an easy way to request a consultation, plain-English content, client reviews and results…
Why Don’t Law Firms Rank on Google?
The short answer: Law firms usually don’t rank because of fixable foundational problems, not bad luck. The common culprits: a website Google can’t easily read (thin content, weak structure, slow or clunky on mobile), no local-search presence (an unoptimized…
Turning Website Visitors Into Booked Consultations
The short answer: Most law firm websites attract visitors and then lose them before they call. You convert more by making the next step obvious and easy — a clear “Request a Consultation” call to action on every page, a short intake form that doesn’t overwhelm,…