by Ralston & Anthony | Jul 7, 2024 | Social Media
In the digital age, search behavior is undergoing a significant transformation. One notable trend is the growing preference of Gen Z for using TikTok over Google for search purposes. This shift is driven by a range of factors, including the desire for quick, engaging...
by Ralston & Anthony | Apr 3, 2023 | Social Media
Creating effective social media content is crucial for title insurance companies looking to engage their customers and build brand loyalty. However, many title companies are behind the curve when it comes to digital marketing. They tend to post content that is focused...
by Ralston & Anthony | Mar 11, 2023 | Social Media
Social media has revolutionized the way in which we communicate, interact, and consume content, with the real estate industry being no exception. In this rapidly changing landscape, the power of social media has been harnessed by realtors to connect with potential...
by Ralston & Anthony | Dec 31, 2022 | Social Media
Shooting quality video doesn’t take a professional production team. The smartphone in your pocket will deliver exceptional results. Consider investing in quality lighting and audio. Easy and portable options integrate with the smartphone you already have. Your...
by Ralston & Anthony | Dec 17, 2022 | Social Media
In today’s digital world, providing high-quality customer service is essential for the success of any business. One of the most effective ways to improve customer service is by using chat. With chat, businesses are able to provide fast and efficient...
by Ralston & Anthony | Jun 6, 2022 | Social Media
While there are many internal controls you can implement to get a handle on your customer service options, much of it is based on external factors such as receptiveness, presence, channel use, etc. The customer service of an era gone by is not the same type that works...
