The short answer: Consistency beats volume. For most title companies, a few quality posts a week — roughly three to five per chosen platform — is plenty. A steady, reliable rhythm you can sustain through your busiest closing weeks does far more than a burst of...
The short answer: Post a mix that keeps you useful and human — market and rate updates, closing tips and reminders that help your agents, plain-English answers to common title questions, team and community moments, and client milestones. The goal is to be the...
The short answer: Use the platforms your referral partners actually use. For most title companies that means LinkedIn (agents, lenders, professional relationships), Facebook (local community and reach), and often Instagram (the human, visual side). Skip the rest....
The short answer: Post a mix that builds authority and trust — plain-English answers to common legal questions, practice-area insight, community involvement, team and firm moments, and client results where permitted. The aim is to be the credible, familiar...
The short answer: It can be — but only if you treat it as advertising, because the bar does. Attorney advertising and ethics rules apply to social media just as they apply to any other marketing, and they aren’t relaxed because a post is casual. The core...
The short answer: The right platforms depend on whom you serve. Firms with business clients (corporate, IP, employment) get the most from LinkedIn; firms with consumer clients (personal injury, family, criminal, estate) usually reach their audience better on...
