The Ultimate Guide to Shooting Video on a Smartphone for Social Media
Shooting quality video doesn’t take a professional production team. The smartphone in your pocket will deliver exceptional results. Consider investing in quality lighting and audio. Easy and portable options integrate with the smartphone you already have. Your workflow never has to leave …
Chat Customer Service: The Benefits of On-Demand Solutions
In today’s digital world, providing high-quality customer service is essential for the success of any business. One of the most effective ways to improve customer service is by using chat. With chat, businesses are able to provide fast and efficient communication with …
How to Leverage Social Media for Customer Service
While there are many internal controls you can implement to get a handle on your customer service options, much of it is based on external factors such as receptiveness, presence, channel use, etc. The customer service of an era gone by is …
Responding to Negative Content on Social Media: How Should You Do It?
Always respond to negative reviews and frustrated posts on social media like Facebook, Google Reviews, and Twitter. Responding shows your business provides excellent post-sale customer service, helps build your reputation, and is good for SEO. When responding, offer a sincere apology and …
Let’s Talk About How Gen Z Will Talk to Your Title Company
If you thought change was rapid during the explosive first time home buyer blitz of Millennials, just wait until you meet Gen Z. The total embrace of technology is key to both generations, however, the way Gen Z leverages technology is vastly …
Social Media Best Practices in the Land Title Industry
You don’t even have to be active on social media to fall victim to the risks associated with it’s availability. This is the reality many title agents face as a push for social media best practices begins to sweep the industry. The …
Infographic: Social Media Best Practice Solutions for Title Agents
Social media is widely known as an affordable and effective form of advertising. However, land title agencies should be mindful of their presence online. The Federal Financial Institutions Examination Council, on behalf of the CFPB and other affiliated government agencies, has released …
SLIDESHOW: The Twitter Crash Course – 5 Tricks to Consider on Twitter
So you’ve created your company’s Twitter account- now what? For companies who use Twitter and other forms of social media for the first time, it can be confusing. Many businesses do not use their Twitter to its full potential, which often leaves …
Yikes! You Have No Social Media Policy?
Small business to large enterprises, the embrace of social outlets like Twitter and Facebook have exploded over the past few years. However, with the explosion of brand’s ever-growing online conversation came a growing number of social media disasters. We all remember the …
Thinking Of Starting Up? Here Are Some Marketing Tips.
If a business operates anything like the human lifespan (and it does), then at one point every business in the world was once a newborn baby. The beauty of having a newborn baby business in 2012 is the fact that such a …
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