Category: Social Media

In the digital age, search behavior is undergoing a significant transformation. One notable trend is the growing preference of Gen Z for using TikTok over Google for search purposes. This shift is driven by a range of factors, including the desire for …

Creating effective social media content is crucial for title insurance companies looking to engage their customers and build brand loyalty. However, many title companies are behind the curve when it comes to digital marketing. They tend to post content that is focused …

Social media has revolutionized the way in which we communicate, interact, and consume content, with the real estate industry being no exception. In this rapidly changing landscape, the power of social media has been harnessed by realtors to connect with potential buyers …

Shooting quality video doesn’t take a professional production team. The smartphone in your pocket will deliver exceptional results. Consider investing in quality lighting and audio. Easy and portable options integrate with the smartphone you already have. Your workflow never has to leave …

In today’s digital world, providing high-quality customer service is essential for the success of any business. One of the most effective ways to improve customer service is by using chat. With chat, businesses are able to provide fast and efficient communication with …

While there are many internal controls you can implement to get a handle on your customer service options, much of it is based on external factors such as receptiveness, presence, channel use, etc. The customer service of an era gone by is …

Always respond to negative reviews and frustrated posts on social media like Facebook, Google Reviews, and Twitter. Responding shows your business provides excellent post-sale customer service, helps build your reputation, and is good for SEO. When responding, offer a sincere apology and …

If you thought change was rapid during the explosive first time home buyer blitz of Millennials, just wait until you meet Gen Z. The total embrace of technology is key to both generations, however, the way Gen Z leverages technology is vastly …

You don’t even have to be active on social media to fall victim to the risks associated with it’s availability. This is the reality many title agents face as a push for social media best practices begins to sweep the industry. The …

Social media is widely known as an affordable and effective form of advertising. However, land title agencies should be mindful of their presence online. The Federal Financial Institutions Examination Council, on behalf of the CFPB and other affiliated government agencies, has released …