What Are Brand Standards and How Can You Create a Style Guide?
Have you ever stopped to think what makes you love a brand? Think for a moment about Apple. A simple flat logo with a single line of copy on a billboard, commercial, or as a sticker on someones car can elicit such …
We Need to Talk About Your Logo in 2019
Did you know that the Nike swoosh is worth $13 billion? To say a logo matters for your general brand strategy is a gross understatement. As title insurance companies reach for the social media skies and into the pockets of consumers, brand …
Taglines: You’re Not Sending The Message You Think You Are
Your business’ tagline is an important element of your brand. It allows you and your business the opportunity to effectively communicate your brand culture while summarizing important values, products that you offer and just how awesome you are. However, all too often, …
This Drives Every Marketer Crazy In iOS 7
iOS 7 is one of Apple’s best iOS releases to date by far. Introducing a handful of new useful features and under-the-hood improvements, iOS 7 immediately made its ancestors obsolete. However, the effects of iOS 7 will be seen far beyond the …
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