As professionals, we use LinkedIn every day to connect with and meet our peers and further our reach in an ultra social society. Lets take a quick look at three things you or your connections may do that drive your audience crazy.
1. The Birthday Calendar Request
Let me start by saying that these professionals do have at least one thing right. The personal element gained by reaching out to clients on their birthdays is a fabulous touch and excellent persuasion technique. However, the key to this strategy is to be personal.
So please, tell me below in the comments how receiving the following electronic birthday request is personal.
2. Sharing A Lot Of Nothing
In a content driven market, the obvious strategic move to make on your social strategy to your peers is to share your knowledge. Whether that be original content from your website (like this blog) or third party content from Forbes, sharing content is a must! However, all too often do I find those few connections that share a whole bunch of nothing. Whether it be the same sales pitch from their website or networking invites.
The true damage here isn’t that you’re sharing bad content or disturbing your connections (but that is a side effect). The true damage is in fact the lack of useful information leaving your desk and being shared with others. Even if you are extremely good at what you do, your connections won’t be able to see past your desperate attempts at social content sharing. What is worse is that you could find yourself being labeled a joke.
3. Being Cute
Perhaps nothing is more damaging on LinkedIn than being cute. Before anyone can connect with you, read your content and value your contributions to their network, they must first read your profile. My personal favorite example of “being cute” is titles like:
Chief Excitement Officer
Or
President of Awesome
Honestly people, when did such a casual monologue become acceptable in a professional environment? This kind of behavior is much like attending the symphony in jeans and a polo shirt. Though it may be true to your personality (the jeans) and the prefix “Officer” in your title may aid in your efforts to appear legitimate (the polo), the cold truth is that the regulars in their suits and ties are looking down on you.
So what gets your crazy going on LinkedIn? Tell me below in the comments.
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