If a business operates anything like the human lifespan (and it does), then at one point every business in the world was once a newborn baby. The beauty of having a newborn baby business in 2012 is the fact that such a vast array of resources are available to start-ups today that didn’t exist during the early days of American industry.
Such a vast marketplace of start up friendly resources are available that companies find themselves skyrocketing to fame. Chicago based daily deal website Groupon is a prime example. Can you believe that Goupon will only be celebrating its 4th birthday this year? Yet it stands proud as a pioneer of it’s industry!
In cities like Chicago a new tech startup is created every 48 hours. So why aren’t we using 182 new tech products by the end of the year? Why is it that only a few survive?
Of course there is the establishment of a business strategy, financial backing and excellent leadership; but there is also the element of marketing that can make or break a start up. Business’ like GoDaddy found wealth almost overnight with the instant success of their Super Bowl commercials. However, most start up business’ won’t exactly want to or don’t have the resources to attain instant “Super Bowl fame.”
Whether you can or can’t buy a Super Bowl ad, making sure that the core of your marketing strategy is rock solid can make all the difference. Large corporations would all agree that your brand is like eating at a restaurant. You eat with your eyes, and then with your mouth. The way consumers choose products is done in much the same manner. The first thing to remember when starting up is that a great product should always be accompanied by a even better brand.
Good branding starts with the basics. Choose colors that appeal to your target audience and that are emotionally appropriate for the product or service you have created. Color trends change rapidly so do your research and perhaps hire a consultant when creating your brand.
Obviously you can have a good brand, but if you don’t know what to do with your brand then unfortunately it’s no good. Before you start teaching your newborn start up to walk, make a plan as to where it will go. The first steps in any marketing campaign are crucial. Planning your outcome gives you greater control and stability during the executition of your marketing campaign.
When planning be sure to take into consideration the large quantity of mediums available for use. Social media sites like Facebook, Twitter, LinkedIn and Pinterest are popular among business large and small. But all must not forget the most important and essential in person marketing. If you already have a network built seek their guidance and ask questions. You never know until you ask and your fellow peers may know potential customers ready to devour your product or service. If you don’t already have a strong network, making one is easy. Just remember that online networking does not work unless you also make your networking efforts reality.
Start ups are and will continue to be an influential part of American growth. A successful start up not only marks a new beginning for its founders but also new prosperity for the people who find jobs at these future power houses. With the number of new business’ being founded daily across the nation, standing out and having the right plan is more important than ever. But we here at Ralston & Anthony know you can do it!
Here is to all the new business and future business to come!