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Insights from inside the industry.
Let’s Talk About How Gen Z Will Talk to Your Title Company
If you thought change was rapid during the explosive first time home buyer blitz of Millennials, just wait until you meet Gen Z. The total embrace of technology is key to both generations, however, the way Gen Z leverages technology is vastly different than their...
1.4 Billion People Will Be Reviewing Your Business on This New Review Platform
A new review platform is coming to town and will have 1.4 billion captive mobile users right at launch. Of course, we are talking about iOS users and Apple's recent decision to launch its own in-house ratings and photo system for points of interest directly inside...
Facebook Ads Are Dead. What Comes Next for Title Insurance Companies?
Watch out everybody, there are about to be new kids on the block. Millennials and their habits in the marketplace are rapidly evolving in favor of Generation Z. From a digital marketing perspective, especially in the context of buying property, Millennials and their...
Free COVID-19 Explainer Video for Title Companies
Communicate clearly and efficiently with your customers about the impact COVID-19 is having on real estate closings. COVID-19's impact on the real estate industry has been anything but composed. Knowing how the virus is impacting real estate transactions...
Free COVID-19 Mass Email Template for Title Insurance Companies
As central gathering locations for the closing of real estate purchases, title companies may wish to respond to the concerns of their real estate, lender, and consumer clientele with regard to COVID-19. In order to help title companies in their effort to clearly...
When is the best time to send a marketing email?
As a title insurance company, you've created a stellar marketing email for your real estate professional and mortgage professional prospects and clients. Your email hits all of the right pain points, informing your customers and prospects of our dynamic industry and...
We Need to Talk About Your Logo in 2019
Did you know that the Nike swoosh is worth $13 billion? To say a logo matters for your general brand strategy is a gross understatement. As title insurance companies reach for the social media skies and into the pockets of consumers, brand matters now more than ever....
4 Ways Marketing Automation Grows Title Companies
So you want to launch a marketing campaign that feels like it's going to take a small army to implement. You want it to automatically execute tasks based on your prospective and existing customers behaviors and even tailor the message to their unique needs. I'd like...
Consumer Marketing for Title Agencies – The Next Frontier
It is painfully clear that consumers will NOT begin selecting their own title agencies in masses come August 1. However, this doesn't mean that change in how title agencies market and obtain consumer business isn't on the horizon. In my last article I talked about...