Our Blog
Insights from inside the industry.
Introducing AI Video Production for Title Companies
Meet Austin, Our AI Spokesperson Artifical Intelligence (AI) is having a profound impact on the way we think about automation and business tools. Ralston + Anthony is proud to announce that title companies can now leverage AI technology in the production of company...
How to Leverage Social Media for Customer Service
While there are many internal controls you can implement to get a handle on your customer service options, much of it is based on external factors such as receptiveness, presence, channel use, etc. The customer service of an era gone by is not the same type that works...
Responding to Negative Content on Social Media: How Should You Do It?
Always respond to negative reviews and frustrated posts on social media like Facebook, Google Reviews, and Twitter. Responding shows your business provides excellent post-sale customer service, helps build your reputation, and is good for SEO. When responding, offer a...
Let’s Talk About How Gen Z Will Talk to Your Title Company
If you thought change was rapid during the explosive first time home buyer blitz of Millennials, just wait until you meet Gen Z. The total embrace of technology is key to both generations, however, the way Gen Z leverages technology is vastly different than their...
1.4 Billion People Will Be Reviewing Your Business on This New Review Platform
A new review platform is coming to town and will have 1.4 billion captive mobile users right at launch. Of course, we are talking about iOS users and Apple's recent decision to launch its own in-house ratings and photo system for points of interest directly inside...
Facebook Ads Are Dead. What Comes Next for Title Insurance Companies?
Watch out everybody, there are about to be new kids on the block. Millennials and their habits in the marketplace are rapidly evolving in favor of Generation Z. From a digital marketing perspective, especially in the context of buying property, Millennials and their...
Free COVID-19 Explainer Video for Title Companies
Communicate clearly and efficiently with your customers about the impact COVID-19 is having on real estate closings. COVID-19's impact on the real estate industry has been anything but composed. Knowing how the virus is impacting real estate transactions...
Free COVID-19 Mass Email Template for Title Insurance Companies
As central gathering locations for the closing of real estate purchases, title companies may wish to respond to the concerns of their real estate, lender, and consumer clientele with regard to COVID-19. In order to help title companies in their effort to clearly...
When is the best time to send a marketing email?
As a title insurance company, you've created a stellar marketing email for your real estate professional and mortgage professional prospects and clients. Your email hits all of the right pain points, informing your customers and prospects of our dynamic industry and...