by Ralston & Anthony | Jan 12, 2014 | Marketing
It’s often been said that the modern ad man is no longer a “Mad Man” on New York’s glamorous Madison Ave., but rather “Math Men,” ad executives focused on metrics and not creativity. There is no denying that metrics are now at the... by Ralston & Anthony | Dec 13, 2013 | Branding
Your business’ tagline is an important element of your brand. It allows you and your business the opportunity to effectively communicate your brand culture while summarizing important values, products that you offer and just how awesome you are. However, all too... by Ralston & Anthony | Feb 5, 2013 | Digital Marketing
Advertising and marketing, like many industries, is heavily regulated by the Federal Trade Commission to ensure consumers are protected from advertisers ready to pounce and devour. However, many of America’s small business’ often fail to keep compliant... by Ralston & Anthony | Aug 8, 2012 | Social Media
Facebook conceived in 2004 with a single purpose in mind, to bring nearly every aspect of our daily lives to the online environment. Today that has grown to innovate the way business’ communicate with existing customers as well as potential clients. However the...