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Branding Beyond Smiles: The Danger of a Shallow Customer Experience

Branding Beyond Smiles: The Danger of a Shallow Customer Experience

by Christopher Skraba | May 23, 2025 | Uncategorized

Last month, we shared the 15 foundational principles of good service to help brands shape customer experience through intentional design. While everyone claims to provide great customer service, few actually measure or define it. Without clear standards and consistent...
10 Proven Marketing Ideas for Title Companies to Drive Growth in 2025

10 Proven Marketing Ideas for Title Companies to Drive Growth in 2025

by Christopher Skraba | Jan 21, 2025 | Uncategorized

The title insurance industry often operates behind the scenes, ensuring smooth real estate transactions and protecting homeowners. But in a competitive market, relying solely on traditional referral networks and word-of-mouth isn’t enough to sustain long-term growth....
Leveraging Social Media to Communicate the NAR Settlement: Creative Strategies for Title Companies

Leveraging Social Media to Communicate the NAR Settlement: Creative Strategies for Title Companies

by Christopher Skraba | May 16, 2024 | Uncategorized

The recent NAR settlement has introduced significant changes to the real estate industry, particularly regarding broker commissions and MLS practices. Title companies can leverage social media to effectively communicate these changes to real estate agents, positioning...

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