Christopher Skraba is the founder and Managing Member of Ralston & Anthony, a boutique digital marketing agency in Chicago, Illinois that has specialized in nationwide title insurance and legal marketing for over a decade. He works directly with title companies, escrow firms, and law firms to build websites, search strategies, and client-experience programs that turn reputation and relationships into measurable growth. He developed the firm's proprietary GRACE™ framework — a hospitality-inspired approach to client experience that few marketing firms in the legal and title space can match. Connect with Christopher on LinkedIn.
The short answer: Consistency beats volume. For most title companies, a few quality posts a week — roughly three to five per chosen platform — is plenty. A steady, reliable rhythm you can sustain through your busiest closing weeks does far more than a burst of...
The short answer: Post a mix that keeps you useful and human — market and rate updates, closing tips and reminders that help your agents, plain-English answers to common title questions, team and community moments, and client milestones. The goal is to be the...
The short answer: Use the platforms your referral partners actually use. For most title companies that means LinkedIn (agents, lenders, professional relationships), Facebook (local community and reach), and often Instagram (the human, visual side). Skip the rest....
The short answer: Post a mix that builds authority and trust — plain-English answers to common legal questions, practice-area insight, community involvement, team and firm moments, and client results where permitted. The aim is to be the credible, familiar...
The short answer: It can be — but only if you treat it as advertising, because the bar does. Attorney advertising and ethics rules apply to social media just as they apply to any other marketing, and they aren't relaxed because a post is casual. The core...
The short answer: The right platforms depend on whom you serve. Firms with business clients (corporate, IP, employment) get the most from LinkedIn; firms with consumer clients (personal injury, family, criminal, estate) usually reach their audience better on...
The short answer: A law firm website should include clear practice-area pages, strong attorney bio pages (consistently among the most-visited pages on any firm's site), an easy way to request a consultation, plain-English content, client reviews and results...
The short answer: Law firms usually don't rank because of fixable foundational problems, not bad luck. The common culprits: a website Google can't easily read (thin content, weak structure, slow or clunky on mobile), no local-search presence (an unoptimized...
The short answer: Most law firm websites attract visitors and then lose them before they call. You convert more by making the next step obvious and easy — a clear "Request a Consultation" call to action on every page, a short intake form that doesn't overwhelm,...