Christopher Skraba is the founder and Managing Member of Ralston & Anthony, a boutique digital marketing agency in Chicago, Illinois that has specialized in nationwide title insurance and legal marketing for over a decade. He works directly with title companies, escrow firms, and law firms to build websites, search strategies, and client-experience programs that turn reputation and relationships into measurable growth. He developed the firm's proprietary GRACE™ framework — a hospitality-inspired approach to client experience that few marketing firms in the legal and title space can match. Connect with Christopher on LinkedIn.
Yes, your title company can text agents and clients — but text messaging follows a stricter rulebook than email. Where email marketing is opt-out under CAN-SPAM, SMS marketing is governed by the TCPA, which is opt-in: you generally need a recipient's prior...
Email marketing automation lets your title company nurture agents, lenders, and past clients automatically — sending the right message at the right moment based on what each person does, without anyone on your team hitting "send." Done well, it turns a single...
CAN-SPAM is the federal law that governs every commercial email your title company sends — from agent newsletters to market updates to promotional blasts. Compliance comes down to a short list: tell the truth in your headers and subject lines, disclose that the...
The short answer: Consistency beats volume. For most title companies, a few quality posts a week — roughly three to five per chosen platform — is plenty. A steady, reliable rhythm you can sustain through your busiest closing weeks does far more than a burst of...
The short answer: Post a mix that keeps you useful and human — market and rate updates, closing tips and reminders that help your agents, plain-English answers to common title questions, team and community moments, and client milestones. The goal is to be the...
The short answer: Use the platforms your referral partners actually use. For most title companies that means LinkedIn (agents, lenders, professional relationships), Facebook (local community and reach), and often Instagram (the human, visual side). Skip the rest....
The short answer: Post a mix that builds authority and trust — plain-English answers to common legal questions, practice-area insight, community involvement, team and firm moments, and client results where permitted. The aim is to be the credible, familiar...
The short answer: It can be — but only if you treat it as advertising, because the bar does. Attorney advertising and ethics rules apply to social media just as they apply to any other marketing, and they aren't relaxed because a post is casual. The core...
The short answer: The right platforms depend on whom you serve. Firms with business clients (corporate, IP, employment) get the most from LinkedIn; firms with consumer clients (personal injury, family, criminal, estate) usually reach their audience better on...