Jaguar hasn’t enjoyed attention like this since the XJ220 broke the record for fastest production car in the world. And yet, from a branding perspective and thus a larger strategic perspective, I’m not sure this is a good thing. By now, I’m sure many...
[vc_row][vc_column][vc_gallery interval=”3″ images=”7092,7093,7094,7095,7096,7097″ img_size=”full”][/vc_column][/vc_row] Have you ever stopped to think what makes you love a brand? Think for a moment about Apple. A simple flat logo...
Did you know that the Nike swoosh is worth $13 billion? To say a logo matters for your general brand strategy is a gross understatement. As title insurance companies reach for the social media skies and into the pockets of consumers, brand matters now more than ever....
Your business’ tagline is an important element of your brand. It allows you and your business the opportunity to effectively communicate your brand culture while summarizing important values, products that you offer and just how awesome you are. However, all too...
