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Ralston + Anthony Gives Purpose to Title Industry Instagram Strategies

Title Companies Have Struggled With The Image Based Social Media Platform Until Now With Ralston + Anthony’s Enhanced Storytelling Tools

  • Ralston + Anthony Advertising introduces Impact by R+A, a new tool offering customizable motion graphics for title company Instagram stories.
  • The new library of motion graphic stories is easily customizable online and can be uploaded directly to Instagram using the provided files.
  • Impact by R+A is affordable and fast costing just $10 per clip and delivery within 24-48 hours.

CHICAGO, IL. – The settlement services industry is becoming more strategically dynamic. However, title companies struggle to create dynamic and engaging visual social media assets.  Many have found themselves implementing a “see what sticks” Instagram strategy. That is why Ralston + Anthony Advertising is introducing Impact by R+A. A new suite of motion graphics clips designed to help enhance a title company’s Facebook and Instagram stories.

“By leveraging visual assets in social media, title companies can take advantage of social media’s largest asset – impulsive decision making. Now title companies can join in sharing beautiful and engaging Instagram stories. Think of the visual impact of a million dollar kitchen renovation. Now imagine levering the same emotional effect without leaving the closing room.” Said Christopher Skraba, Managing Member of Ralston + Anthony Advertising.

Impact by R+A offers title agents a library of customizable motion graphics templates. Each template can support a socially shareable moment for a title insurance company. The library currently includes graphics to share inspiring quotes, beautiful homes, continuing education classes, and partnerships with other industry professionals.

Upon delivery of the final product, consultation is available through Ralston + Anthony’s digital media consultants. Consultants help title companies maximize the stories feature of both Facebook and Instagram.

“We have been harsh critics of the industry’s inherent lack of support to a visual social media. Now we are confident in the potential visual impact for title companies on social media. For the first time, we can capture the attention of real estate professionals beyond the closing table.” Said Mr. Skraba.

Impact by R+A is available now to title insurance companies nationwide. Title companies can order 24/7/365 from the Ralston + Anthony Advertising website.

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About Ralston + Anthony Advertising: Founded in 2009, R+A successfully launched to deliver strategic advertising and marketing solutions to the real estate, title insurance, and related financial industries. Today, R+A now calls Chicago home where the firm services a strong portfolio of nationwide clients.

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