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The Importance of Authenticity in Modern Marketing: Why Perfection Turns People Off

The Importance of Authenticity in Modern Marketing: Why Perfection Turns People Off

by Ralston & Anthony | Oct 19, 2024 | Marketing

In the age of digital communication, the way companies interact with their audiences has dramatically shifted. Gone are the days when highly polished, corporate-toned messages were the gold standard for marketing. Today’s consumers, particularly younger generations...

Consumer Marketing for Title Agencies – The Next Frontier

by Ralston & Anthony | Jun 8, 2015 | Marketing

It is painfully clear that consumers will NOT begin selecting their own title agencies in masses come August 1. However, this doesn’t mean that change in how title agencies market and obtain consumer business isn’t on the horizon. In my last article I...

How to Automate Marketing at a Title Company

by Ralston & Anthony | May 24, 2015 | Marketing

Now more than ever before I find myself talking to title companies about marketing technology. I kid you not, companies approach our team and ask, “What tools do you know that can we implement?” and proceed to implement the entire toolset we suggest....

What is Evidence Based Marketing?

by Ralston & Anthony | Jan 12, 2014 | Marketing

It’s often been said that the modern ad man is no longer a “Mad Man” on New York’s glamorous Madison Ave., but rather “Math Men,” ad executives focused on metrics and not creativity. There is no denying that metrics are now at the...

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Your Title Company Blog in the Age of AI

Your Title Company Blog in the Age of AI

Jun 10, 2025

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