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Insights from inside the industry.
Social Media Best Practices in the Land Title Industry
You don't even have to be active on social media to fall victim to the risks associated with it's availability. This is the reality many title agents face as a push for social media best practices begins to sweep the industry. The Federal Financial Institutions...
What is Evidence Based Marketing?
It's often been said that the modern ad man is no longer a "Mad Man" on New York's glamorous Madison Ave., but rather "Math Men," ad executives focused on metrics and not creativity. There is no denying that metrics are now at the core of every marketing/advertising...
Taglines: You’re Not Sending The Message You Think You Are
Your business' tagline is an important element of your brand. It allows you and your business the opportunity to effectively communicate your brand culture while summarizing important values, products that you offer and just how awesome you are. However, all too...
Facebook Likes Create Credibility, Drive Sales
Facebook conceived in 2004 with a single purpose in mind, to bring nearly every aspect of our daily lives to the online environment. Today that has grown to innovate the way business' communicate with existing customers as well as potential clients. However the...