It’s often been said that the modern ad man is no longer a “Mad Man” on New York’s glamorous Madison Ave., but rather “Math Men,” ad executives focused on metrics and not creativity. There is no denying that metrics are now at the...
Christopher Skraba
Christopher Skraba is the founder and Managing Member of Ralston & Anthony, a boutique digital marketing agency in Chicago, Illinois that has specialized in nationwide title insurance and legal marketing for over a decade. He works directly with title companies, escrow firms, and law firms to build websites, search strategies, and client-experience programs that turn reputation and relationships into measurable growth. He developed the firm's proprietary GRACE™ framework — a hospitality-inspired approach to client experience that few marketing firms in the legal and title space can match. Connect with Christopher on LinkedIn.
Taglines: You’re Not Sending The Message You Think You Are
Your business’ tagline is an important element of your brand. It allows you and your business the opportunity to effectively communicate your brand culture while summarizing important values, products that you offer and just how awesome you are. However, all too...
Facebook Likes Create Credibility, Drive Sales
Facebook conceived in 2004 with a single purpose in mind, to bring nearly every aspect of our daily lives to the online environment. Today that has grown to innovate the way business’ communicate with existing customers as well as potential clients. However the...