Christopher Skraba is the founder and Managing Member of Ralston & Anthony, a boutique digital marketing agency in Chicago, Illinois that has specialized in nationwide title insurance and legal marketing for over a decade. He works directly with title companies, escrow firms, and law firms to build websites, search strategies, and client-experience programs that turn reputation and relationships into measurable growth. He developed the firm's proprietary GRACE™ framework — a hospitality-inspired approach to client experience that few marketing firms in the legal and title space can match. Connect with Christopher on LinkedIn.
If you thought change was rapid during the explosive first time home buyer blitz of Millennials, just wait until you meet Gen Z. The total embrace of technology is key to both generations, however, the way Gen Z leverages technology is vastly different than their...
Watch out everybody, there are about to be new kids on the block. Millennials and their habits in the marketplace are rapidly evolving in favor of Generation Z. From a digital marketing perspective, especially in the context of buying property, Millennials and their...
Communicate clearly and efficiently with your customers about the impact COVID-19 is having on real estate closings. COVID-19’s impact on the real estate industry has been anything but composed. Knowing how the virus is impacting real estate...
As central gathering locations for the closing of real estate purchases, title companies may wish to respond to the concerns of their real estate, lender, and consumer clientele with regard to COVID-19. In order to help title companies in their effort to clearly...
As a title insurance company, you’ve created a stellar marketing email for your real estate professional and mortgage professional prospects and clients. Your email hits all of the right pain points, informing your customers and prospects of our dynamic industry...
Did you know that the Nike swoosh is worth $13 billion? To say a logo matters for your general brand strategy is a gross understatement. As title insurance companies reach for the social media skies and into the pockets of consumers, brand matters now more than ever....
It is painfully clear that consumers will NOT begin selecting their own title agencies in masses come August 1. However, this doesn’t mean that change in how title agencies market and obtain consumer business isn’t on the horizon. In my last article I...
Now more than ever before I find myself talking to title companies about marketing technology. I kid you not, companies approach our team and ask, “What tools do you know that can we implement?” and proceed to implement the entire toolset we suggest....
You don’t even have to be active on social media to fall victim to the risks associated with it’s availability. This is the reality many title agents face as a push for social media best practices begins to sweep the industry. The Federal Financial...