Christopher Skraba is the founder and Managing Member of Ralston & Anthony, a boutique digital marketing agency in Chicago, Illinois that has specialized in nationwide title insurance and legal marketing for over a decade. He works directly with title companies, escrow firms, and law firms to build websites, search strategies, and client-experience programs that turn reputation and relationships into measurable growth. He developed the firm's proprietary GRACE™ framework — a hospitality-inspired approach to client experience that few marketing firms in the legal and title space can match. Connect with Christopher on LinkedIn.
The short answer: A law firm website should include clear practice-area pages, strong attorney bio pages (consistently among the most-visited pages on any firm's site), an easy way to request a consultation, plain-English content, client reviews and results...
The short answer: Law firms usually don't rank because of fixable foundational problems, not bad luck. The common culprits: a website Google can't easily read (thin content, weak structure, slow or clunky on mobile), no local-search presence (an unoptimized...
The short answer: Most law firm websites attract visitors and then lose them before they call. You convert more by making the next step obvious and easy — a clear "Request a Consultation" call to action on every page, a short intake form that doesn't overwhelm,...
The short answer: Law firms show up on Google by winning local search and targeting the right terms — a fully optimized Google Business Profile with the correct practice-area category, a steady stream of reviews, consistent listings across reputable legal...
The short answer: Yes — even firms that thrive on referrals. Prospective clients vet you online before they call, and most legal hires now begin with a search. SEO doesn't replace your referrals; it makes you findable to everyone outside your network. And because...
The short answer: Yes — even title companies that grow almost entirely on referrals. The agents, lenders, and buyers behind those referrals increasingly research online before they act, and a growing share of new business goes to whoever shows up in search. SEO...
The short answer: Title companies show up on Google by winning local search — a complete, accurate Google Business Profile, a steady flow of reviews, consistent name-address-phone details across the web, and dedicated location pages on a technically sound...
The short answer: To get cited by AI search — Google's AI Overviews, ChatGPT, Perplexity, and the rest — your content has to be answer-first, factually clear, well-structured, technically crawlable, and corroborated elsewhere on the web. Lead with a direct...
The short answer: Repeat referrals come from making every agent's experience so smooth, professional, and reassuring that you become their default choice. A one-time referral becomes a standing relationship when ordering is effortless, communication is fast,...