Christopher Skraba is the founder and Managing Member of Ralston & Anthony, a boutique digital marketing agency in Chicago, Illinois that has specialized in nationwide title insurance and legal marketing for over a decade. He works directly with title companies, escrow firms, and law firms to build websites, search strategies, and client-experience programs that turn reputation and relationships into measurable growth. He developed the firm's proprietary GRACE™ framework — a hospitality-inspired approach to client experience that few marketing firms in the legal and title space can match. Connect with Christopher on LinkedIn.
The short answer: Law firms show up on Google by winning local search and targeting the right terms — a fully optimized Google Business Profile with the correct practice-area category, a steady stream of reviews, consistent listings across reputable legal...
The short answer: Yes — even firms that thrive on referrals. Prospective clients vet you online before they call, and most legal hires now begin with a search. SEO doesn't replace your referrals; it makes you findable to everyone outside your network. And because...
The short answer: Yes — even title companies that grow almost entirely on referrals. The agents, lenders, and buyers behind those referrals increasingly research online before they act, and a growing share of new business goes to whoever shows up in search. SEO...
The short answer: Title companies show up on Google by winning local search — a complete, accurate Google Business Profile, a steady flow of reviews, consistent name-address-phone details across the web, and dedicated location pages on a technically sound...
The short answer: To get cited by AI search — Google's AI Overviews, ChatGPT, Perplexity, and the rest — your content has to be answer-first, factually clear, well-structured, technically crawlable, and corroborated elsewhere on the web. Lead with a direct...
The short answer: Repeat referrals come from making every agent's experience so smooth, professional, and reassuring that you become their default choice. A one-time referral becomes a standing relationship when ordering is effortless, communication is fast,...
The short answer: Title companies usually don't rank because of fixable foundational problems, not because SEO is a mystery. The three most common culprits are a website Google can't easily read (thin content, weak structure, slow or clunky on mobile), no...
The short answer A title company website should include clear service and team pages, a closing-cost (net sheet) calculator, an easy way to place or request an order, click-to-call contact details on every page, client reviews, a Google Business Profile and map...
The Claymation Sam campaign, in a sentence: Claymation Sam is a character-driven brand identity built for the Law Office of Sam J. Saad III and Paradise Coast Title in Naples, Florida — developed by Ralston & Anthony on the GRACE™ client experience framework and...