Christopher Skraba is the founder and Managing Member of Ralston & Anthony, a boutique digital marketing agency in Chicago, Illinois that has specialized in nationwide title insurance and legal marketing for over a decade. He works directly with title companies, escrow firms, and law firms to build websites, search strategies, and client-experience programs that turn reputation and relationships into measurable growth. He developed the firm's proprietary GRACE™ framework — a hospitality-inspired approach to client experience that few marketing firms in the legal and title space can match. Connect with Christopher on LinkedIn.
The short answer: Title companies usually don't rank because of fixable foundational problems, not because SEO is a mystery. The three most common culprits are a website Google can't easily read (thin content, weak structure, slow or clunky on mobile), no...
The short answer A title company website should include clear service and team pages, a closing-cost (net sheet) calculator, an easy way to place or request an order, click-to-call contact details on every page, client reviews, a Google Business Profile and map...
The Claymation Sam campaign, in a sentence: Claymation Sam is a character-driven brand identity built for the Law Office of Sam J. Saad III and Paradise Coast Title in Naples, Florida — developed by Ralston & Anthony on the GRACE™ client experience framework and...
The Short Answer: The best law firm websites are not digital brochures. They are trust-building systems designed to convert a skeptical visitor into a confident caller. In 2026, that means mobile-first performance, intuitive navigation, attorney profiles that build...
The Bottom Line: The most effective legal marketing ideas in 2026 are not just about visibility. They are about building trust at every touchpoint—from the first search result a prospect sees to the follow-up email they receive after a consultation. This article...
If you’re running a title company or real estate law firm, chances are you’ve asked this question at least once—often after hearing a competitor mention Google Ads, or after receiving a sales pitch promising immediate leads. The honest answer is nuanced. Pay-per-click...
The one constant in life is change. If you’re exhausted from chasing changes in social expectations, cybersecurity, and regulation — fear not. Changes in design trends are here to keep your mind sharp and challenge your business acumen. To understand the changes your...
Just when you thought you had your eyes on the content ball, the entire game shifted from tennis to soccer. You could bring your paddles onto the field, but if a soccer ball is barreling toward your goal, you won’t get far trying to defend it with a flimsy tennis...
When I speak to a new title company or real estate attorney, I usually hear the same three differentiators: “We offer cutting-edge technology.”Translation: You're running Qualia or SoftPro, maybe with a few custom integrations and remote closing capabilities. Useful?...