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Insights from inside the industry.
The Political Landscape of Title Insurance: 4 Easy Steps to Change the Narrative Today
In a recent discourse, Joe Biden brought attention to title insurance as a potential area for cost reduction in real estate transactions. This move has brought the previously behind-the-scenes industry into the political spotlight, raising concerns about the future of...
Navigating Uncertainty: Easy Marketing Opportunities for Title Companies in the New Year
As title companies reflect on the past year and gear up for the challenges and opportunities that lie ahead, the landscape appears uncertain. Fluctuating interest rates, unpredictable home buying activity, and industry-wide instability, ranging from realtor...
Crafting Engaging Subject Lines: Strategies for Boosting Email Open Rates
As a marketer, you're undoubtedly aware of the crucial role that compelling subject lines play in the success of your email campaigns. In today's fast-paced digital landscape, however, getting your messages to stand out from the plethora of other emails flooding your...
Your Social Media Sucks Because You’re Selfish
Creating effective social media content is crucial for title insurance companies looking to engage their customers and build brand loyalty. However, many title companies are behind the curve when it comes to digital marketing. They tend to post content that is focused...
How Title Is Ignoring Low Hanging Branding Fruit: Why You Should Consider Influencer Marketing
Social media has revolutionized the way in which we communicate, interact, and consume content, with the real estate industry being no exception. In this rapidly changing landscape, the power of social media has been harnessed by realtors to connect with potential...
Your Content Isn’t Ranking: How To Write Better Content for SEO
Old search strategies like keyword stuffing will hurt your content ranking in search. Google's spam checks are smart enough to be able to identify search manipulation. Creating value is at the core of Google's search efforts. Approach your content strategy the same...
The Ultimate Guide to Shooting Video on a Smartphone for Social Media
Shooting quality video doesn't take a professional production team. The smartphone in your pocket will deliver exceptional results. Consider investing in quality lighting and audio. Easy and portable options integrate with the smartphone you already have. Your...
Chat Customer Service: The Benefits of On-Demand Solutions
In today's digital world, providing high-quality customer service is essential for the success of any business. One of the most effective ways to improve customer service is by using chat. With chat, businesses are able to provide fast and efficient communication with...
What Are Brand Standards and How Can You Create a Style Guide?
[vc_row][vc_column][vc_gallery interval="3" images="7092,7093,7094,7095,7096,7097" img_size="full"][/vc_column][/vc_row] Have you ever stopped to think what makes you love a brand? Think for a moment about Apple. A simple flat logo with a single line of copy on a...