Our Blog
Insights from inside the industry.
Your Social Media Sucks Because You’re Selfish
Creating effective social media content is crucial for title insurance companies looking to engage their customers and build brand loyalty. However, many title companies are behind the curve when it comes to digital marketing. They tend to post content that is focused...
How Title Is Ignoring Low Hanging Branding Fruit: Why You Should Consider Influencer Marketing
Social media has revolutionized the way in which we communicate, interact, and consume content, with the real estate industry being no exception. In this rapidly changing landscape, the power of social media has been harnessed by realtors to connect with potential...
Your Content Isn’t Ranking: How To Write Better Content for SEO
Old search strategies like keyword stuffing will hurt your content ranking in search. Google's spam checks are smart enough to be able to identify search manipulation. Creating value is at the core of Google's search efforts. Approach your content strategy the same...
The Ultimate Guide to Shooting Video on a Smartphone for Social Media
Shooting quality video doesn't take a professional production team. The smartphone in your pocket will deliver exceptional results. Consider investing in quality lighting and audio. Easy and portable options integrate with the smartphone you already have. Your...
Chat Customer Service: The Benefits of On-Demand Solutions
In today's digital world, providing high-quality customer service is essential for the success of any business. One of the most effective ways to improve customer service is by using chat. With chat, businesses are able to provide fast and efficient communication with...
What Are Brand Standards and How Can You Create a Style Guide?
[vc_row][vc_column][vc_gallery interval="3" images="7092,7093,7094,7095,7096,7097" img_size="full"][/vc_column][/vc_row] Have you ever stopped to think what makes you love a brand? Think for a moment about Apple. A simple flat logo with a single line of copy on a...
Introducing AI Video Production for Title Companies
Meet Austin, Our AI Spokesperson Artifical Intelligence (AI) is having a profound impact on the way we think about automation and business tools. Ralston + Anthony is proud to announce that title companies can now leverage AI technology in the production of company...
How to Leverage Social Media for Customer Service
While there are many internal controls you can implement to get a handle on your customer service options, much of it is based on external factors such as receptiveness, presence, channel use, etc. The customer service of an era gone by is not the same type that works...
Responding to Negative Content on Social Media: How Should You Do It?
Always respond to negative reviews and frustrated posts on social media like Facebook, Google Reviews, and Twitter. Responding shows your business provides excellent post-sale customer service, helps build your reputation, and is good for SEO. When responding, offer a...