Our Blog
Insights from inside the industry.
Your Title Company Blog in the Age of AI
Just when you thought you had your eyes on the content ball, the entire game shifted from tennis to soccer. You could bring your paddles onto the field, but if a soccer ball is barreling toward your goal, you won’t get far trying to defend it with a flimsy tennis...
Great Service is the Missing Ingredient in Title Insurance Marketing
https://www.youtube.com/watch?v=Gc9NOV5_Kk0 When I speak to a new title company or real estate attorney, I usually hear the same three differentiators: “We offer cutting-edge technology.”Translation: You're running Qualia or SoftPro, maybe with a few custom...
Branding Beyond Smiles: The Danger of a Shallow Customer Experience
Last month, we shared the 15 foundational principles of good service to help brands shape customer experience through intentional design. While everyone claims to provide great customer service, few actually measure or define it. Without clear standards and consistent...
The Blueprint for High-Converting Landing Pages in the Title Insurance & Real Estate Industry
In digital marketing, a landing page is one of the most effective tools for converting visitors into leads or customers. Unlike a homepage, which serves as a broad introduction to your company, a landing page is focused on a single goal—whether that’s booking a...
The Power of Small Habits: How Tiny Changes Can Create Massive Success for Your Branding Efforts
Success is often viewed as an outcome of bold decisions and grand efforts, but in reality, it is the result of small, consistent actions compounded over time. Whether in branding your business, fitness, or personal development, tiny habits shape our lives far more...
10 Proven Marketing Ideas for Title Companies to Drive Growth in 2025
The title insurance industry often operates behind the scenes, ensuring smooth real estate transactions and protecting homeowners. But in a competitive market, relying solely on traditional referral networks and word-of-mouth isn’t enough to sustain long-term growth....
The State of Marketing in 2024: AI, Video, and the Rise of Authentic Connections
As we close the chapter on 2024, one thing is clear: marketing has undergone yet another profound transformation. This year, innovation in artificial intelligence (AI), the continued dominance of video marketing, and changing consumer preferences have reshaped how...
Jaguar’s Rebrand Will Fail And It’s Not Because It’s “Woke”
Jaguar hasn't enjoyed attention like this since the XJ220 broke the record for fastest production car in the world. And yet, from a branding perspective and thus a larger strategic perspective, I'm not sure this is a good thing. By now, I'm sure many of you have seen...
The Ultimate Content Marketing Playbook for Title Insurance Agents: Building Authority and Trust
In an industry like title insurance, building trust is crucial. Potential clients are often unfamiliar with the title insurance process, and they need to feel assured that their interests are protected. One of the most effective ways to build this trust is through...