Our Blog
Insights from inside the industry.
The Blueprint for High-Converting Landing Pages in the Title Insurance & Real Estate Industry
In digital marketing, a landing page is one of the most effective tools for converting visitors into leads or customers. Unlike a homepage, which serves as a broad introduction to your company, a landing page is focused on a single goal—whether that’s booking a...
The Power of Small Habits: How Tiny Changes Can Create Massive Success for Your Branding Efforts
Success is often viewed as an outcome of bold decisions and grand efforts, but in reality, it is the result of small, consistent actions compounded over time. Whether in branding your business, fitness, or personal development, tiny habits shape our lives far more...
10 Proven Marketing Ideas for Title Companies to Drive Growth in 2025
The title insurance industry often operates behind the scenes, ensuring smooth real estate transactions and protecting homeowners. But in a competitive market, relying solely on traditional referral networks and word-of-mouth isn’t enough to sustain long-term growth....
The State of Marketing in 2024: AI, Video, and the Rise of Authentic Connections
As we close the chapter on 2024, one thing is clear: marketing has undergone yet another profound transformation. This year, innovation in artificial intelligence (AI), the continued dominance of video marketing, and changing consumer preferences have reshaped how...
Jaguar’s Rebrand Will Fail And It’s Not Because It’s “Woke”
Jaguar hasn't enjoyed attention like this since the XJ220 broke the record for fastest production car in the world. And yet, from a branding perspective and thus a larger strategic perspective, I'm not sure this is a good thing. By now, I'm sure many of you have seen...
The Ultimate Content Marketing Playbook for Title Insurance Agents: Building Authority and Trust
In an industry like title insurance, building trust is crucial. Potential clients are often unfamiliar with the title insurance process, and they need to feel assured that their interests are protected. One of the most effective ways to build this trust is through...
The Psychology of Trust in Branding: Building Genuine Connections that Last
In today’s competitive digital marketplace, building trust is no longer a simple matter of presenting a polished image. Authenticity and psychological connection are at the heart of successful branding, especially as modern consumers grow more selective and...
The Importance of Authenticity in Modern Marketing: Why Perfection Turns People Off
In the age of digital communication, the way companies interact with their audiences has dramatically shifted. Gone are the days when highly polished, corporate-toned messages were the gold standard for marketing. Today’s consumers, particularly younger generations...
Why Gen Z Prefers Digital-First Marketing and How Title Companies Can Adapt
Gen Z, the generation born between 1997 and 2012, is reshaping how businesses across industries engage with customers, and the real estate sector is no exception. As digital natives, they grew up with the internet, smartphones, and social media, making them the first...