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What Is Branding? The Brand Gap. The Brand Explained.

Branding is a mystery to most business owners. A component of their business that they assume must be their logo or their website. But the truth is your brand is so much more! Your brand is emotional, compulsive and motivational. Your brand is much like you and me. Human.

We could write a really long article about what a brand is. But why would we do that when the Slideshare below is so much fun to look at!

How confident are you that your business’ brand accurately represents your business?