Let’s face it, advertising isn’t cheap. Here in Ralston & Anthony’s home state of Illinois there are over a million small businesses. Of those 280,373 have employees. The remaining are Illinois small businesses that have no employees. That’s just over one third of our small business ecosystem that has become large enough to support employees. So with the high cost of advertising and marketing services, what are the other two thirds supposed to do?
Well first and foremost, no small business owner should attempt to advertise or market on a large scale (or with complex marketing mediums) that require the consultation of a marketing and advertising expert. That aside, what are the mediums that small business owners wanting to grow can do?
Take a look at our 5 affordable advertising methods to increase awareness on a budget!