Ralston & Anthony

SMS Marketing for Title Companies: Rules, Consent, and Best Practices

Christopher Skraba — Wed, 24 Jun 2026 21:00:15 +0000

Text messages get opened — fast. For the time-sensitive coordination at the heart of a closing, that's enormously valuable. But SMS is also one of the most heavily litigated corners of marketing law, and the rules are different enough from email that good email habits won't keep you compliant. Here's what a title company needs to know before sending a single text. Yes — with consent.

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4 Ways Email Marketing Automation Grows Title Companies

Christopher Skraba — Wed, 24 Jun 2026 20:52:47 +0000

In a referral-driven business, staying in front of the right people is everything — and it's exactly the work that slips when your team is buried in closings. Email marketing automation solves that by doing the consistent, behavior-based follow-up your firm knows it should be doing but rarely has time for. Here's how it works, and how title companies are using it to grow.

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Email Marketing Compliance: Understanding CAN-SPAM

Christopher Skraba — Wed, 24 Jun 2026 20:35:31 +0000

Email is still one of the most cost-effective ways for a title company to stay in front of agents, lenders, and past clients. But the same tools that make it easy — Mailchimp, Constant Contact, and the rest — also make it easy to send something that quietly breaks federal law. The good news: CAN-SPAM compliance is straightforward once you understand it. The catch is that staying compliant while…

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How Often Should a Title Company Post on Social Media?

Christopher Skraba — Sun, 07 Jun 2026 16:43:47 +0000

Posting frequency is where good intentions go to die. A firm starts strong, posts daily for two weeks, gets slammed with closings, and goes dark for three months. The fix isn't more effort — it's a sustainable rhythm. Here's how often a title company should actually post, and how to keep it up when work gets busy. The single most important factor isn't how much you post — it'

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What Should a Title Company Post About on Social Media?

Christopher Skraba — Sun, 07 Jun 2026 16:43:20 +0000

What do we even post about?" is the question that stalls most title company social efforts before they start. The answer becomes obvious once you flip the frame: don't think about what you want to say about your firm — think about what's useful to the people you want to reach. Build from a few reliable content pillars and you'll never stare at a blank calendar again. Social media is a…

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Which Social Media Platforms Should a Title Company Use?

Christopher Skraba — Sun, 07 Jun 2026 16:42:50 +0000

The instinct is to be everywhere. The reality is that a title company's audience clusters on a few platforms, and spreading yourself thin across all of them usually means doing none of them well. Start with who you're trying to reach, and the right platforms pick themselves. Your social presence has one job: keep you visible and credible with the people who send you business — agents…

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What Should a Law Firm Post About on Social Media?

Christopher Skraba — Sun, 07 Jun 2026 16:42:23 +0000

What can we even post about?" is a sharper question for a law firm than for most businesses, because the obvious material — your cases — is exactly what you have to be most careful with. The good news: there's plenty to share that builds your reputation and gets you found, once you build from a few reliable, compliant content pillars. Social media is a give-before-you-ask channel…

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Is Law Firm Social Media Bar-Compliant?

Christopher Skraba — Sun, 07 Jun 2026 16:41:42 +0000

This article is general information, not legal or ethics advice. Rules of professional conduct vary by state, and you should confirm any specifics with your jurisdiction's rules and ethics opinions, or with ethics counsel. Social media is one of the best tools a law firm has for building visibility and trust — and one of the easiest places to step on an ethics rule without realizing it.

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Which Social Media Platforms Should a Law Firm Use?

Christopher Skraba — Sun, 07 Jun 2026 16:41:06 +0000

The temptation is to be everywhere. The reality is that a law firm's audience clusters on a few platforms, and which ones depend heavily on a single question most firms skip. Answer it first, and the right platforms become obvious. This is the distinction that decides everything for a law firm. A firm serving businesses — corporate, commercial litigation, IP…

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What Should a Law Firm Website Include?

Christopher Skraba — Sun, 07 Jun 2026 16:35:40 +0000

A prospective client with a legal problem is anxious, researching fast, and comparing you to several other firms in the same search. Your website has seconds to signal that you're capable, trustworthy, and the right fit — and ethics rules shape what you can say while doing it. Here's what a law firm website needs to earn the consultation without crossing a line. Start with the core pages…

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