Web Design | Ralston & Anthony

What Should a Law Firm Website Include?

Christopher Skraba — Sun, 07 Jun 2026 16:35:40 +0000

A prospective client with a legal problem is anxious, researching fast, and comparing you to several other firms in the same search. Your website has seconds to signal that you're capable, trustworthy, and the right fit — and ethics rules shape what you can say while doing it. Here's what a law firm website needs to earn the consultation without crossing a line. Start with the core pages…

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Why Don’t Law Firms Rank on Google?

Christopher Skraba — Sun, 07 Jun 2026 16:34:59 +0000

Legal is one of the most competitive spaces in all of search, so it's no surprise that a firm doing excellent work can still be invisible on Google. But "it's competitive" is rarely the whole story — most firms have specific, fixable gaps. Here's why law firms stay buried, starting with the reasons rooted in the website itself. Rule this out first. A stray "noindex" setting, a robots.

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Turning Website Visitors Into Booked Consultations

Christopher Skraba — Sun, 07 Jun 2026 16:34:13 +0000

Getting found is only half the battle. A firm can rank well, earn the click, and still watch most visitors leave without making contact — which means the traffic is wasted. Conversion is where a law firm website earns its keep, and it hinges less on slick design than on understanding the person on the other side of the screen: anxious, comparing firms, and looking for a reason to trust you. Here'

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Turning Agent Referrals Into Repeat Business

Christopher Skraba — Sat, 06 Jun 2026 22:35:45 +0000

Getting an agent to refer you once is the hard part — and most title companies treat it as the finish line. But the real growth isn't in winning new referral sources; it's in turning the ones you already have into partners who send you every deal without thinking twice. That loyalty is built in the experience after the referral, and a surprising amount of it runs through your website and follow-up.

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Why Don’t Title Companies Rank on Google?

Christopher Skraba — Sat, 06 Jun 2026 22:33:16 +0000

If your title company ranks for its own name and almost nothing else, you're in good company — and the reasons are predictable. Ranking isn't luck or a secret; it's the result of a site that's built to be found and content that answers what people search. Here are the reasons title companies tend to stay invisible, starting with the ones rooted in the website itself. Before anything else…

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What Should a Title Company Website Include?

Christopher Skraba — Sat, 06 Jun 2026 22:10:46 +0000

Most title companies grow on relationships, so their website often gets treated as an afterthought — a digital business card that lists a phone number and little else. But the agents, lenders, and buyers who drive your business increasingly check you out online first, and the site they find either reinforces your reputation or quietly undercuts it. Here is what a title company website needs to do…

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The Blueprint for High-Converting Landing Pages in the Title Insurance & Real Estate Industry

Christopher Skraba — Thu, 06 Mar 2025 23:02:53 +0000

In digital marketing, a landing page is one of the most effective tools for converting visitors into leads or customers. Unlike a homepage, which serves as a broad introduction to your company, a landing page is focused on a single goal—whether that’s booking a consultation, generating title insurance leads, or encouraging visitors to download a resource. However, simply having a landing page…

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