Video & Design | Ralston & Anthony

Design After Minimalism: The Next Evolution of Brand Aesthetics

Christopher Skraba — Fri, 17 Oct 2025 20:57:54 +0000

If you’re exhausted from chasing changes in social expectations, cybersecurity, and regulation — fear not. Changes in design trends are here to keep your mind sharp and challenge your business acumen. To understand the changes your business will need to adapt to — just over the horizon — it’s important to understand how the phone in your pocket has driven design expectations since the modern…

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Jaguar’s Rebrand Will Fail And It’s Not Because It’s “Woke”

Christopher Skraba — Tue, 03 Dec 2024 17:51:35 +0000

Jaguar hasn't enjoyed attention like this since the XJ220 broke the record for fastest production car in the world. And yet, from a branding perspective and thus a larger strategic perspective, I'm not sure this is a good thing. By now, I'm sure many of you have seen the controversial video launching the new curvaceous feminine Jaguar. Gone are the days of British pride…

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What Are Brand Standards and How Can You Create a Style Guide?

Christopher Skraba — Fri, 17 Jun 2022 16:19:00 +0000

[vc_row][vc_column][vc_gallery interval=”3″ images=”7092,7093,7094,7095,7096,7097″ img_size=”full”][/vc_column][/vc_row] Have you ever stopped to think what makes you love a brand? Think for a moment about Apple. A simple flat logo with a single line of copy on a billboard, commercial, or as a sticker on someones car can elicit such a strong emotional response. But why?

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We Need to Talk About Your Logo in 2019

Christopher Skraba — Thu, 27 Dec 2018 05:26:39 +0000

Did you know that the Nike swoosh is worth $13 billion? To say a logo matters for your general brand strategy is a gross understatement. As title insurance companies reach for the social media skies and into the pockets of consumers, brand matters now more than ever. Which begs the question, when are you going to reinvigorate your brand for the next generation of the real estate industry?

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Taglines: You’re Not Sending The Message You Think You Are

Christopher Skraba — Fri, 13 Dec 2013 07:37:04 +0000

Your business’ tagline is an important element of your brand. It allows you and your business the opportunity to effectively communicate your brand culture while summarizing important values, products that you offer and just how awesome you are. However, all too often, businesses intend to communicate one message and actually communicate a very different message. Today I’d like to take a look at…

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