Social Media | Ralston & Anthony

How Often Should a Title Company Post on Social Media?

Christopher Skraba — Sun, 07 Jun 2026 16:43:47 +0000

Posting frequency is where good intentions go to die. A firm starts strong, posts daily for two weeks, gets slammed with closings, and goes dark for three months. The fix isn't more effort — it's a sustainable rhythm. Here's how often a title company should actually post, and how to keep it up when work gets busy. The single most important factor isn't how much you post — it'

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What Should a Title Company Post About on Social Media?

Christopher Skraba — Sun, 07 Jun 2026 16:43:20 +0000

What do we even post about?" is the question that stalls most title company social efforts before they start. The answer becomes obvious once you flip the frame: don't think about what you want to say about your firm — think about what's useful to the people you want to reach. Build from a few reliable content pillars and you'll never stare at a blank calendar again. Social media is a…

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Which Social Media Platforms Should a Title Company Use?

Christopher Skraba — Sun, 07 Jun 2026 16:42:50 +0000

The instinct is to be everywhere. The reality is that a title company's audience clusters on a few platforms, and spreading yourself thin across all of them usually means doing none of them well. Start with who you're trying to reach, and the right platforms pick themselves. Your social presence has one job: keep you visible and credible with the people who send you business — agents…

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What Should a Law Firm Post About on Social Media?

Christopher Skraba — Sun, 07 Jun 2026 16:42:23 +0000

What can we even post about?" is a sharper question for a law firm than for most businesses, because the obvious material — your cases — is exactly what you have to be most careful with. The good news: there's plenty to share that builds your reputation and gets you found, once you build from a few reliable, compliant content pillars. Social media is a give-before-you-ask channel…

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Is Law Firm Social Media Bar-Compliant?

Christopher Skraba — Sun, 07 Jun 2026 16:41:42 +0000

This article is general information, not legal or ethics advice. Rules of professional conduct vary by state, and you should confirm any specifics with your jurisdiction's rules and ethics opinions, or with ethics counsel. Social media is one of the best tools a law firm has for building visibility and trust — and one of the easiest places to step on an ethics rule without realizing it.

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Which Social Media Platforms Should a Law Firm Use?

Christopher Skraba — Sun, 07 Jun 2026 16:41:06 +0000

The temptation is to be everywhere. The reality is that a law firm's audience clusters on a few platforms, and which ones depend heavily on a single question most firms skip. Answer it first, and the right platforms become obvious. This is the distinction that decides everything for a law firm. A firm serving businesses — corporate, commercial litigation, IP…

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Why Gen Z Prefers TikTok Over Google for Searches

Christopher Skraba — Sun, 07 Jul 2024 22:30:10 +0000

In the digital age, search behavior is undergoing a significant transformation. One notable trend is the growing preference of Gen Z for using TikTok over Google for search purposes. This shift is driven by a range of factors, including the desire for quick, engaging content, the visual nature of TikTok, and the platform’s unique algorithm. This article explores the reasons behind this shift and…

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Your Social Media Sucks Because You’re Selfish

Christopher Skraba — Mon, 03 Apr 2023 23:17:41 +0000

Creating effective social media content is crucial for title insurance companies looking to engage their customers and build brand loyalty. However, many title companies are behind the curve when it comes to digital marketing. They tend to post content that is focused solely on themselves, such as reviews, legal definitions, and photos from closings. The issue with this type of content is that it…

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How Title Is Ignoring Low Hanging Branding Fruit: Why You Should Consider Influencer Marketing

Christopher Skraba — Sat, 11 Mar 2023 20:42:26 +0000

Social media has revolutionized the way in which we communicate, interact, and consume content, with the real estate industry being no exception. In this rapidly changing landscape, the power of social media has been harnessed by realtors to connect with potential buyers and sellers in a more personalized and targeted manner. However, there is one segment of the real estate industry that has been…

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The Ultimate Guide to Shooting Video on a Smartphone for Social Media

Christopher Skraba — Sat, 31 Dec 2022 19:11:15 +0000

Welcome to this comprehensive guide to shooting a video on a Smartphone for social media! Here, we’ll cover everything you need to know about creating professional-quality video content using only your smartphone. With the growth of social media platforms and the increasing importance of video in digital marketing, it’s no surprise that more and more people are turning to their smartphones to…

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