SEO | Ralston & Anthony

How Do Law Firms Show Up on Google?

Christopher Skraba — Sun, 07 Jun 2026 04:40:26 +0000

When someone searches "divorce attorney near me" or "personal injury lawyer in [city]," Google decides in an instant which few firms to surface. Showing up isn't luck — it's the predictable result of local-search fundamentals done well, aimed at the searches you can actually win. Here's where law firms appear, what Google weighs, and how to earn your place. Three places are worth winning…

Source

Do Law Firms Really Need SEO?

Christopher Skraba — Sun, 07 Jun 2026 04:38:52 +0000

It's a fair question, especially for an established firm where referrals and reputation already keep the calendar full. So why invest in being found by strangers on Google? Because the way clients choose a lawyer has changed — even the referred ones — and the firms that adapt are capturing cases the rest never see. This isn't either/or. Referrals and reputation will likely always be your…

Source

Do Title Companies Really Need SEO?

Christopher Skraba — Sun, 07 Jun 2026 03:48:28 +0000

It's a fair question, and most title companies asking it have earned the right to: relationships and clean closings have carried them for years. So why invest in being found by strangers on Google? Because the way those relationships start has quietly changed — and the firms that adapt are capturing business the rest never see. This isn't an either/or. Referrals will likely always be…

Source

How Do Title Companies Show Up on Google?

Christopher Skraba — Sun, 07 Jun 2026 03:46:45 +0000

When someone searches "title company near me" or "title services in [your city]," Google decides in an instant which handful of firms to show. Showing up isn't luck — it's the predictable result of a few local-search fundamentals working together. Here's where title companies appear, what Google uses to choose, and how to earn your place. There are three places worth winning, and they'

Source

How Do You Get Cited by AI Search?

Christopher Skraba — Sun, 07 Jun 2026 03:44:10 +0000

Search is no longer just a list of blue links. Roughly half of US searches now return an AI-generated summary, and when one appears, it cites only a small handful of sources — everyone else effectively disappears. Being one of those cited sources is the new "position zero," and the traffic it sends tends to convert at far higher rates than ordinary search, because the visitor has already done…

Source

Should I Invest in Pay-Per-Click Advertising?

Christopher Skraba — Sat, 21 Feb 2026 22:53:19 +0000

If you’re running a title company or real estate law firm, chances are you’ve asked this question at least once—often after hearing a competitor mention Google Ads, or after receiving a sales pitch promising immediate leads. The honest answer is nuanced. Pay-per-click (PPC) advertising can work, but it is rarely the best place to start, and it is almost never a complete solution on its own.

Source

Your Content Isn’t Ranking: How To Write Better Content for SEO

Christopher Skraba — Thu, 02 Mar 2023 23:15:37 +0000

In today’s digital age, content reigns supreme, and the production of high-quality, captivating content has become essential for businesses aiming to attract and retain customers. However, in the quest to create excellent content, there is a lurking danger of over-optimization, which can have serious consequences for a brand’s reputation and search engine rankings.

Source