Marketing | Ralston & Anthony https://ralstonandanthony.com Sat, 19 Oct 2024 21:04:04 +0000 en-US hourly 1 https://ralstonandanthony.com/wp-content/uploads/2024/10/Square-Logo-60x60.jpg Marketing | Ralston & Anthony https://ralstonandanthony.com 32 32 The Importance of Authenticity in Modern Marketing: Why Perfection Turns People Off https://ralstonandanthony.com/the-importance-of-authenticity-in-modern-marketing-why-perfection-turns-people-off/ https://ralstonandanthony.com/the-importance-of-authenticity-in-modern-marketing-why-perfection-turns-people-off/#respond Sat, 19 Oct 2024 20:55:40 +0000 https://ralstonandanthony.com/?p=262180 In the age of digital communication, the way companies interact with their audiences has dramatically shifted. Gone are the days when highly polished, corporate-toned messages were the gold standard for marketing. Today’s consumers, particularly younger generations like Gen Z, are looking for something different: authenticity. As social media platforms like TikTok rise in popularity…

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]]> https://ralstonandanthony.com/the-importance-of-authenticity-in-modern-marketing-why-perfection-turns-people-off/feed/ 0 Consumer Marketing for Title Agencies – The Next Frontier https://ralstonandanthony.com/consumer-marketing-for-title-agencies-the-next-frontier/ Mon, 08 Jun 2015 12:23:14 +0000 http://ralstonandanthony.com/?p=2139 It is painfully clear that consumers will NOT begin selecting their own title agencies in masses come August 1. However, this doesn’t mean that change in how title agencies market and obtain consumer business isn’t on the horizon. In my last article I talked about ways title agencies are already using consumer focused marketing technology to grow their existing streams of business.

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]]> How to Automate Marketing at a Title Company https://ralstonandanthony.com/how-to-automate-marketing-at-a-title-company/ Sun, 24 May 2015 05:00:02 +0000 http://ralstonandanthony.com/?p=2133 Now more than ever before I find myself talking to title companies about marketing technology. I kid you not, companies approach our team and ask, “What tools do you know that can we implement?” and proceed to implement the entire toolset we suggest. Automating the process of locating and converting new business isn’t a new concept. However, one that has been tricky for an industry as…

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]]> What is Evidence Based Marketing? https://ralstonandanthony.com/evidence-based-marketing/ Sun, 12 Jan 2014 19:00:51 +0000 http://ralstonandanthony.com/?p=1613 It’s often been said that the modern ad man is no longer a “Mad Man” on New York’s glamorous Madison Ave., but rather “Math Men,” ad executives focused on metrics and not creativity. There is no denying that metrics are now at the core of every marketing/advertising campaign, but what strategies are actually deployed at advertising and marketing agencies to mathematically increase the bottom line?

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