Email Marketing | Ralston & Anthony

SMS Marketing for Title Companies: Rules, Consent, and Best Practices

Christopher Skraba — Wed, 24 Jun 2026 21:00:15 +0000

Text messages get opened — fast. For the time-sensitive coordination at the heart of a closing, that's enormously valuable. But SMS is also one of the most heavily litigated corners of marketing law, and the rules are different enough from email that good email habits won't keep you compliant. Here's what a title company needs to know before sending a single text. Yes — with consent.

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4 Ways Email Marketing Automation Grows Title Companies

Christopher Skraba — Wed, 24 Jun 2026 20:52:47 +0000

In a referral-driven business, staying in front of the right people is everything — and it's exactly the work that slips when your team is buried in closings. Email marketing automation solves that by doing the consistent, behavior-based follow-up your firm knows it should be doing but rarely has time for. Here's how it works, and how title companies are using it to grow.

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Email Marketing Compliance: Understanding CAN-SPAM

Christopher Skraba — Wed, 24 Jun 2026 20:35:31 +0000

Email is still one of the most cost-effective ways for a title company to stay in front of agents, lenders, and past clients. But the same tools that make it easy — Mailchimp, Constant Contact, and the rest — also make it easy to send something that quietly breaks federal law. The good news: CAN-SPAM compliance is straightforward once you understand it. The catch is that staying compliant while…

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